Andre Chaney

HOW WE WORKED TOGETHER

Creative Direction

Content Strategy

Creative Capture and Video Editing

Client Overview

Andre Chaney is a Philadelphia-based artist and illustrator renowned for his vibrant visual storytelling and ability to bring communities together through art. With a portfolio spanning public installations, collaborative community projects, and intricate personal work, Andre aims to amplify local narratives and connect with audiences on a deeper level. His most recent project, Story Trails, is a testament to his passion for blending art, storytelling, and community engagement.

Challenge

Andre’s artistic vision and community-focused projects are inspiring, but like many independent artists, he faces the challenge of translating his work into a cohesive digital presence that resonates with a larger audience. Beyond showcasing his art, Andre seeks to establish himself as a recognized creative force, with content that highlights both his artistic process and the emotional impact of his work.

The Story Trails project served as a focal point for our collaboration, offering an opportunity to:

  1. Capture the essence of his artistic process and community impact.

  2. Create content that expands his reach and positions him as a storyteller beyond the physical installations.

  3. Develop a consistent, engaging narrative for his overall brand as an artist.

Our partnership goes beyond just producing content—it’s about building Andre’s identity as an artist in the digital space, crafting a strategy that aligns his creative work with his professional goals while engaging his audience meaningfully.

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