UPenn: Rebel Ventures

Client Overview

Rebel Ventures is a youth-driven healthy food business run by high school students and supported by Penn students. It operates as a non-profit entity, providing an educational platform where high school, college, and graduate students learn entrepreneurial skills by actively participating in a real-world food business. Their latest product, Rebel Crumbles, is a healthy crumble cake now served in the School District of Philadelphia and Archdiocesan schools, marking it as the first school food item entirely created by youth.

Challenge

Rebel Ventures needed a robust social media presence and engaging content to promote their brand and products, particularly Rebel Crumbles. The goal was to enhance their visibility, engage their audience, and highlight the educational and entrepreneurial activities of the students.